A Perfect Guide to Increase Organic Traffic with Google Search Console and Google Analytics

Chapter 1: Introduction to Google Search Console and Google Analytics

Google Search Console

Google Search Console (GSC), formerly known as Google Webmaster Tools, is a free service offered by Google to help website owners monitor and maintain their website's presence in Google Search results.

With GSC, you can:

• Track your website's search performance: GSC provides data on how your website is performing in Google Search results, including your website's visibility, traffic, and average ranking.
• Identify and fix website errors: GSC helps you identify and fix technical errors on your website that may be affecting your search performance.
• Submit your sitemap to Google: A sitemap is a file that lists all the pages on your website. GSC allows you to submit your sitemap to Google, which helps Google index your website more efficiently.
• Request indexing of new pages: If you add new pages to your website, you can use GSC to request Google to index them quickly.

Google Analytics

Google Analytics (GA) is a free service offered by Google that helps website owners track and analyze their website traffic.

With GA, you can:

• Track your website's traffic: GA provides data on your website's traffic, including the number of visitors, the pages they viewed, the sources of their traffic, and their behavior on your website.
• Track your website's conversions: GA allows you to track your website's conversions, such as the number of sales, leads, or other desired actions taken by visitors on your website.
• Identify areas for improvement: GA helps you identify areas on your website that can be improved to increase traffic and conversions.

Chapter 2: Using Google Search Console to Improve Organic Traffic

Track Your Search Performance

The first step to improving your organic traffic is to track your search performance. GSC provides a variety of reports that can help you track your website's visibility, traffic, and average ranking for specific keywords.

To track your search performance, go to the "Performance" report in GSC. This report will show you data on your website's impressions, clicks, and average ranking for the past 16 months.

Identify and Fix Website Errors

The next step to improving your organic traffic is to identify and fix website errors. GSC provides a variety of reports that can help you identify technical errors on your website that may be affecting your search performance.

To identify website errors, go to the "Coverage" report in GSC. This report will show you a list of errors that have been detected on your website, along with instructions on how to fix them.

• Duplicate content: Having duplicate content on your website can confuse Google and hurt your search rankings. To avoid this, use canonical tags to tell Google which version of a page is the original.
• Broken links: Broken links can frustrate users and hurt your search rankings. Use GSC to find broken links on your website and fix them.
• Slow page load times: Slow page load times can lead to a poor user experience and hurt your search rankings. Use the PageSpeed Insights tool to test your website's speed and identify ways to improve it.

Submit Your Sitemap to Google

To help Google index your website more efficiently, you should submit your sitemap to Google. A sitemap is a file that lists all the pages on your website.

To submit your sitemap to Google, go to the "Sitemaps" report in GSC. Click on the "Add a Sitemap" button and enter the URL of your sitemap. Google will then start indexing your website.

Request Indexing of New Pages

If you add new pages to your website, you can use GSC to request Google to index them quickly. This can help your new pages appear in search results more quickly.

To request indexing of new pages, go to the "URL Inspection" tool in GSC. Enter the URL of your new page and click on the "Request Indexing" button.

Chapter 3: Using Google Analytics to Improve Organic Traffic

Track Your Website's Traffic

The first step to improving your organic traffic is to track your website's traffic. GA provides a variety of reports that can help you track your website's traffic, including the number of visitors, the pages they viewed, the sources of their traffic, and their behavior on your website.

To track your website's traffic, go to the "Audience" report in GA. This report will show you data on your website's traffic, including the number of visitors, the pages they viewed, and the sources of their traffic.

Track Your Website's Conversions

The next step to improving your organic traffic is to track your website's conversions. GA allows you to track your website's conversions, such as the number of sales, leads, or other desired actions taken by visitors on your website.

To track your website's conversions, go to the "Conversions" report in GA. This report will show you data on your website's conversions, including the number of conversions, the conversion rate, and the value of your conversions.

Identify Areas for Improvement

The final step to improving your organic traffic is to identify areas on your website that can be improved. GA provides a variety of reports that can help you identify areas on your website that are underperforming and need to be improved.

To identify areas for improvement, go to the "Behavior" report in GA. This report will show you data on your website's behavior, including the pages that are most popular, the pages that have the highest bounce rate, and the pages that have the lowest conversion rate.

Chapter 4: Conclusion

By using Google Search Console and Google Analytics, you can improve your website's organic traffic. GSC can help you track your search performance, identify and fix website errors, submit your sitemap to Google, and request indexing of new pages.

GA can help you track your website's traffic, track your website's conversions, and identify areas for improvement.

By using these tools, you can make informed decisions about how to improve your website's organic traffic and achieve your business goals.